If you’re dealing with business owners these individual’s understand the bottom line. Your job is to educate them on how you and your product/service/opportunity can help them reach that bottom line much more efficiently. Most people buy to either fulfill a desire/want or to find a cure to the “pain” or problem. If you’ve already sold someone on “you” then you’ve essentially opened them up to a whole new aspect of learning which creates the real opportunity for you to sell effectively.
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